Send an email
Write to your Approach agent the same way you write to a colleague. The work starts when the email arrives.
Name the customer you want. Approach finds the way in.
Approach is an account-based marketing expert that works for you. Give it a company, a person, and a goal. It researches the account, maps who decides, writes a creative plan to reach them, and prepares each move.
No setup. No IT. You start with one email or one Slack message.
To: Approach
Subject: Halvenmoor
Approach On it. I will post what I find as I go.
What happens after you press send
One example, start to finish. Halvenmoor and the people in it are fictional.
You send one message
Say who you want to reach and why. One email or one Slack message is the full setup.
Get me a first meeting with Priya Linhart at Halvenmoor this quarter.
On it. I will post what I find as I go.
Your ABM expert researches the account
It reads what the company and its people say in public, and what others say about them. It studies the company, its market, and how well it fits what you sell.
- Company site
- Earnings calls
- Press
- Podcasts and talks
- GitHub
- X
- and more
- In her last conference talk, Priya said log storage ran 4× over budget, and that no vendor could tell her why.Conference talk
- Halvenmoor opened 14 data-engineer roles in six weeks.Careers page
- She often quotes one engineering newsletter. Her advisor, Theo Aldana, writes for it.Newsletter
It maps who decides
A sale has more than one person behind it. Approach finds the buying committee: who wants it, who pays, who tests, who can stop it, and who they listen to.
- Priya LinhartVP EngineeringChampion
- Felix RautioCFOHolds the budget
- Ines BrakstadStaff SRETests the product
- Mara QuintellProcurementCan block the deal
- Theo AldanaAdvisorPriya listens to him
It writes the plan to reach them
You get a full plan, not a cold-email template. It names your way in, the reason to talk now, and each move in order. Each move comes from something true about this company or this person.
Strategy: answer the question she asked on stage
Your way in
YJPJonah Petrakis worked with you for three years. He is on Priya’s team now.
Why now
- 14 new data roles in six weeks
- CFO owes the board a cost plan
- Their vendor raised prices
- Week 1Answer the doubt from her last talk
A one-page analysis of why log storage runs 4× over budget, made from Halvenmoor’s own public numbers.
- Week 2Put it where she already reads
Theo, her advisor, comments on the draft. Then it runs as a guest piece in the newsletter she quotes.
- Week 3Jonah makes the introduction
Priya has seen the piece by now. Jonah forwards it with two lines: the author wants 20 minutes.
- Week 4Give her the slide for her CFO
Felix Rautio owes the board a cost plan next month. Priya gets one slide she can take to him.
It keeps watch
Accounts change. Approach monitors the company and the people each day, and tells you when the plan must change.
Morning brief: HalvenmoorPriya posted last night about a surprise storage bill. I moved the analysis to this week and wrote a reply for you to post.
It does the legwork
Approach prepares most of the work in each move: the drafts, the briefs, the reminders. You read, change what you want, and press send.
- One-page analysis of the 4× costDraft ready
- Note to Theo that asks for his commentsDraft ready
- Intro note for Jonah to forwardDraft ready
- Slide for Priya to take to her CFODraft ready
- Follow up with Jonah on ThursdayReminder set
No setup. No IT. No integrations.
- No IT ticket
- No CRM to connect
- No onboarding call
Or message it in Slack
Mention @Approach in the channel your team already uses. Updates and drafts come back to the same place.
Both ways open when your invitation arrives.
Each claim shows its source.
You can open the page behind every finding. Approach also tells you what it could not confirm.
You press send. Always.
Approach writes the drafts and prepares the moves. It never sends a message in your name.
Request your invitation.
Approach is open by invitation only. Leave your email, and we will send your invitation soon.